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About

Welcome to Iced Jems Shop, founded in 2010 by baking enthusiast and owner Jemma!

Jemma started sharing her recipes on her blog in 2010, after being asked frequently where she got her pretty baking cups, moulds and other baking goodies from and being frustrated by an old fashioned industry with overpriced products. She built herself a website and started selling her favourite products online.

The Iced Jems motto has always been to sell products at a reasonable price that reflects the cost to make them. We don’t sell products at higher prices just because everyone else does or because they are in high demand, our prices will always be the lowest we can sell them at! We have frequently decreased our prices over the last few years as we have grown and purchased in bigger bulk, passing on any savings to our amazing customers!

In 2015 the online store was so successful that we wanted to bring it to life and opened a bricks & mortar store in the West Midlands! Here we have a wonderful pastel pink store filled with 2,500 cake decorating goodies (including a pick’n’mix sprinkle wall) and a bespoke classroom and kitchen where you can visit to attend a cake decorating class!

Our store is run by a wonderful team who are happy to give you advice on cakes and products as they all bake and decorate cakes themselves. You can also contact us on Facebook and Instagram to ask us about any of our products if you are not local and we will happily advise you.

If you’d like to visit us, our store is located at: Iced Jems, Dudley Road, Lye, West Midlands, DY9 8DU!

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